Why iAutomate?
iAutomate was born out of the need to simplify access to general warehouse automation information and facilitate the initial approach of understanding and qualifying the business case for warehouse automation.
How did we identify this need? How did we come to this conclusion? Isn’t warehouse automation information readily available and aren’t solution providers interested in giving this information to the public? The answer is quite simple – No!
With many years of having worked in the field of intralogistics, specifically warehouse automation system solutions, it occurred to us that the most pressing initial questions and needs of our customers were categorically ignored or left unanswered:
- What does warehouse automation cost?
- Is there an ROI?
- Should I consider automation for my supply chain operations? And if so, which solutions?
- How can I educate myself about what I need and what solutions and technologies are available in the market?
- How much time do I really need to invest to answer my initial questions and determine next steps?
To better describe this need, let us use the analogy of buying a new car. At some point the thought of or even the need for a new car happens to manifest itself. In this situation however, the individual has only developed that basic initial approach – a new car, possibly? But now the individual is confronted with several questions:
- What type of car?
- What will it cost?
- Does it serve my needs and what benefits can I expect?
- What cars are available and how do I educate myself on the options available to me?
- How much time and energy must I invest to answer this simple and initial question?
It becomes apparent that the individual is in an early qualification and assessment stage, but far from buying a car short term, or possibly even mid to long term. Most car dealers (or automation system solution providers) will jump to sell the individual their car, completely ignoring the actual needs and requirements of that person or business. Before determining which car is the right one, the individual seeks to get a quick, non-binding and high-level assessment of the options available to satisfy his/her needs. We call this process the “need to quickly qualify the business case”.
It is important to understand that the individual doesn’t want to invest time and money at this stage of the process. A few simple key data points should suffice to help the individual move on to the next step, once it has been established, or disqualified, that there is even a need for a new car, and if so, which options are to be considered.
Now back to warehouse automation. In this field the approach is no different. There is an abundance of warehouse automation solutions, yet the solution providers expect the individuals to already come prepared and ready to invest. The actual task of the solution providers should be to help the customers qualify the business case for automation in a simple a quick fashion.
iAutomate focusses on doing just that – qualifying the business case for automation with a few mouse clicks, based on a do-it-yourself approach, empowering the customer to transition from this initial phase to being in a position to seriously consider automation for their business.
By providing a tool that answers these initial questions and based on a foundation of being user-friendly, insightful, having a do-it-yourself approach and providing reliable results, iAutomate was built to become the leading application for the rapid qualification of warehouse automation solutions and the resulting business case for supply chain businesses.
Built by seasoned and experience subject matter experts, the iAutomate configurator empowers the customer to qualify warehouse automation themselves, before engaging in lengthy, time and resource consuming and expensive consultation and dialogue with warehouse system solution providers.
Furthermore, it is an outcome neutral platform, meaning iAutomate is not tied to any specific solution provider nor does it benefit from the outcome of the qualification process. It simply serves to empower customers to consider the right solutions for their business by themselves.
With this vision and based on the principle of empowering the customer, iAutomate is your first step towards developing an automated system solution strategy for your warehouse and supply chain operations.




