A panel episode of The New Warehouse Podcast that covers every side of the warehouse automation buying journey. Host Kevin Lawton is joined by Christoph Buchmann of iAutomate, Mert Selchuk of Staples Canada, and Rainer Buchmann, former CEO of Dematic and SSI Schaefer, to discuss how companies get from a first idea to a confident automation decision.
Podcast panel: The New Warehouse Podcast · 18 March 2026