Warehouse Automation Expert

Christoph Buchmann

Consultant | Industry Expert | Public Speaker

Automation Strategy | Feasibility | Concept Design | Technology Selection | Business Case

Executive Profile

20 years of international experience

Seasoned warehouse automation expert, entrepreneur and subject-matter expert with 20 years of international experience. I help companies determine when, where and how to automate — translating operational challenges into practical strategies, viable concepts and sound investment decisions.

2006
Application Engineer — Warehouse Automation Solution Design
SSI Schaefer

Application engineering for end-to-end warehouse automation solution design. Data analysis, material flow, process design, layout design, simulation.

Career track record

Numbers reflecting two decades of hands-on commercial and technical work in warehouse automation.

0 Years

Warehouse automation experience

$0M+

Automation Sales

0+

Project Deployments

Media & Speaking

Selected appearances

A curated selection of podcasts, keynotes and publications on warehouse automation strategy.

PODCAST

2026

Warehouse Automation Trends from MODEX

The New Warehouse / Interact Analysis — discussing the latest warehouse automation trends coming out of MODEX.

PANEL

2026

The Buyer's Journey for Warehouse Automation

Panel discussion and podcast exploring how companies navigate the decision to automate their warehouse operations.

Interview

2021

Grow Up Conference

Featured speaker sharing expertise in supply chain automation for the cannabis industry, with a focus on data-driven solution design, operational planning and automated order fulfilment.

Conference

2025

When, How and Why to Automate

LIDD / ProMat presentation on the decision framework for determining when automation makes sense and how to approach it.
Speaking

Signature speaking topics

Session formats range from 20-minute keynotes to half-day workshops. Every topic is drawn from active advisory work — not theory.

Building the business case for warehouse automation

How to build a compelling investment case that gets board approval — covering ROI frameworks, risk quantification and the financial metrics that matter for automation projects.

  • Building the business case
  • Why projects fail early
  • Technology before vendor
  • Digital automation sales
  • Europe vs. North America

Mission

Helping companies determine when, where and how to automate

Translating operational challenges into practical strategies, viable concepts and sound investment decisions. Independent, vendor-neutral advice built on two decades of real-world automation experience.

Start the conversation

Whether you need a keynote speaker, an automation strategist, or an independent perspective on a complex project — get in touch. Based in Lyon, France and internationally available. English & German.

christoph.buchmann@iautomate.app

  • SSI SCHAEFER
  • DEMATIC
  • MOVU ROBOTICS
  • SAVE-ON-FOODS
  • WALMART
  • SONEPAR
  • FAMILIPRIX
  • JD IRVING
  • TYSON FOODS
  • DSV
  • LOBLAW
  • PEPSICO

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